Wat betekent “doei doei” in het Nederlands?

Doei is Dutch for "bye," significantly more casual than tot ziens ("until I see you again") or dag ("hi/bye"). The doubled doei doei adds warmth and signals affection. Dutch parents say it to kids, partners say it to each other, vloggers sign off with it. The repetition isn't emphasis exactly; it's a softening, a "bye for now" that doesn't want to feel abrupt.

Dutch has multiple goodbye registers, and the choice signals the relationship. Tot ziens is formal-polite (used by service workers to customers). Dag is neutral (used between acquaintances). Doei is informal (used between friends and family). Doei doei is informal and warm (used between intimates and on cozy sign-offs). Doeg and doei doei doei are regional or playful variants. A Dutch person saying tot ziens to a friend would be jarring; doei doei to a hospital receptionist would be uncomfortably familiar.

The phrase is the standard sign-off for Dutch vloggers, YouTube creators, and TV hosts addressing casual audiences. Many Dutch family vlogs end with a chorus of doei doei.